Wednesday, February 17, 2010

Could This Be the Worst Campaign Ad Ever?

Some of you have probably seen this by now, but if not, it’s time you did. Carly Fiorina’s senate campaign in California recently released this ad attacking her GOP primary opponent, Rep. Tom Campbell, via

It’s hilariously bad. So bad that you may want to stop watching it half-way through. But I guarantee you’ll want to watch it through the end.

Now, in fairness, this was a web-ad rather than a television spot. But even so, if I was the consultant who produced it, I would be pretty embarrassed by my work.

You may be asking “why sheep?” “Why devil sheep?” “Why the pigs?” “Why so long?” I only wish I could answer these questions. Referring to the strange Reagan campaign commercial from 1984, our old friend Prof. Arnold Shober said today “this is the ‘There’s a Bear’ Ad gone wrong.”

And since it was released earlier this month, Fiorina has been getting a lot of (probably well-deserved) flack for the piece. I honestly cannot understand why they haven’t abandoned this strategy yet.

Plus (just in case this alone isn’t enough for you) there have been a lot of spoofs of it posted on YouTube.

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