21st Century Campaigning: A New Series

Now that July has come, WAYLA is introducing its third series, “21st Century Campaigning!”

Every few days we’ll bring you a new post as part of this ten-part series on campaign tactics and methods that drive a successful election effort. The topics will include…

• Phone Banks
• Small vs. Large Races
• Fundraising
• Campaign Ads
• Public Relations
• Polling
• Voter ID
• Get-Out-the-Vote (GOTV)
• New Media Strategies

In the age of “on-demand” where the consumer - or for our purposes, the voter - has more control of what he/she sees than ever, how do campaigns convince Americans to vote for them? With campaign finance reform, how can they still raise money? With the decline of landline telephones and newspapers, how are political professionals transitioning from conventional campaigns to 21st Century ones?

These will be the tough questions we ask throughout the series. We'll look at the histories of these different campaign strategies and dive in to how American politics is adapting to the ever-changing world.

Join us Friday for our first topic: Yard Signs!